Control bidding groups

Many merchants allow a select group of affiliates to brand bid and cover the brand terms to lock competitors out of gaining traffic on their brand terms. Good affiliates will add value by bidding on generic terms too, lazy ones will just ride the brand term only and bring little to the table to benefit the merchant’s brand.

With BrandWatcher’s affiliate brand bidding feature you can see which affiliates are adding value and appearing on generics which are just sitting on those valuable brand terms and banking maximum profit without adding much value.