Countermeasure proof

Affiliates can be split into 3 categories, good, bad and ugly!

The good follow all terms and conditions and don’t brand bid or abuse trademarks, brands and product names unless it’s allowed or they’re given permission to do so.

The bad try to adhere to terms and conditions but often get sidetracked, don’t check updated program terms etc. and generally need a nudge to comply, they aren’t malicious or devious, just very busy and disorganised in many cases.

The ugly genuinely set out to make maximum profit in the shortest timescale and purposely set out to benefit from brand and product terms as they know they’re high converters and high volume.

The ugly ones are the kind that will block an agency, network or merchant’s IP or whole IP range from seeing an advert, if they can’t find the IP number out they’ll block the region their offices are located in instead, in some cases they’ll use redirects that are IP based to flout sending traffic direct too, there are some genuinely “creative” affiliates out there who will stop at nothing to keep appearing on merchant’s terms but BrandWatcher was designed with these affiliates in mind!

BrandWatcher doesn’t collect data the same way some other brand monitoring systems do, we can’t be IP blocked, we can’t be geolocated against, there is no escape from our all seeing eye!

In a test we were able to get around one competitor system charging £200 per keyword per month by simply blocking the server IP where their website was hosted, they were using the server to spider Google and we did the most common thing a rogue affiliate would think to try first and it failed, rest assured 10 years of PPC experience has gone into BrandWatcher, getting around it is impossible!